I hear that! No one wants a Fiat.. I mean NO ONE. Yeah maybe a few. I have seen a couple abarths, 500's and that ugly ass SUVish thing, but you are literally looking at a market that only target's the 40ish year olds and younger. I know that's a big market, but even a lot of them hear nothing but the negative from their elders back when Fiat was scorn out of the US back in the day for selling trash (No surprise guess not much changes over time). Then you have to segment the market from people who want any space whatsoever (probably 85% percent of the market), people who want performance (probably another 5 to 10% at this point), and then you have the teens.. And this is pretty much the bulk of the market this appeals to except for a few women which I always thought it was funny that the Abarth commercials had the hot chick in it and the whole flirt scene when it most probably should have been advertised as a pearly blue color with black accents instead of the black/red color scheme and reverse the roles in the commercials..If the devious plan by Fiat was to eat Chrysler and Dodge and eventually sell Fiats, Alphas, and Jeeps/Rams, then we will see misery in Fiat's USA reality. But they're not alone. Ford is having their fare share of Branding problems and GM is putting up smoke screens here in the USA. Reliability issues are driving both of them into the ground. The youngest generation now entering the market is more cosmopolitan minded and the poetic warm fuzzies of small town , bonded USA is shriveling . I'll let you all know how strong their new force is after this coming Tuesday. Come the end of November, the stock market will likely support this theory. Ouchy.
Bottom line is Fiat doesn't understand America. They almost literally bought their way back in via the CDJR takeover and clearly they need to understand what they are doing to move forward in a proper way...
The Grand Caravan should be a mainstay in my opinion. I even like them and I hate minivans with a passion. You can fit a new 2.0L turbo in one and it will go just fine. BUT they have to be RELIABLE which is one of the major reasons why it's so popular.
The Durango is nice but needs an update. IMHO they should just update the looks of it, change the engine for emissions to get by the next 5 years and let it be.
The 300s is pretty fly but yeah.. I agree it's a dying car. I want a 300SRT, but only because it's stupid fast and you can get one for cheap.
At this point it wouldn't surprise me if they turned us on our ears and came out with a new CUDA made on a 500 chassis but convertible with a 1.3L *rolls eyes*.