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Discussion Starter · #1 · (Edited)
As a lifelong "car guy", I frequent dozens of automotive related discussion forums and "social media" sites ... and I'm always a bit surprised by the negative comments directed towards our 2013-2016 Dodge Darts ... more specifically, that FCA / DODGE has dishonored the Dart's "Muscle Car" legacy by giving the "DART" moniker to an "Economy Car".

While it's true that there were so-called "high performance" Dart models produced in the '60s & '70s with (273ci, 318ci, 340ci, 360ci, 361ci 383ci, 413ci, 440ci, & 426ci HEMI*) V8 engines, the majority of these "classic" Darts came with the economy-minded (170ci, 198ci, 225ci) Slant-6 engine.
* NOTE: Only eighty (80) 1968 Hurst Hemi Darts (i.e., the so-called "factory race cars") were ever produced.

I recently stumbled upon some Dodge Dart television commercials from the '60s & '70s that are proof positive that DODGE considered the Dart to be their "Low Price" / "Ecomony Car" ... and marketed them as such!

Checkout these TV Ads for the 1960 Dodge Dart that originally aired on "The Lawrence Welk Show" (and featured Lou Crosby and "The Lennon Sisters"):




1st Generation (1960-1961) Dodge Dart Ads





The "Economy Car" theme continues in this 1962 Dodge Ad:


2nd Generation (1962) Dodge Dart Ad





These 1964 & 1966 Dodge Dart Ads tout the Dart as the "New kind of Compact in the Large Economy Size" and the "Dodge Sized Compact" :





3nd Generation (1963-1966) Dodge Dart Ads
 

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Discussion Starter · #2 · (Edited)
The "Compact Car" / "Low Price" labels were still evident in these 4th Generation (1967 - 1976) Dodge Dart television Ads:



1967 Dodge Dart Ad






1969 Dodge Dart Ads





1970 Dodge Dart Ad





1971 Dodge Dart Ad





1973 Dodge Dart Ad






1974 Dodge Dart Ads





1975 Dodge Dart Ad
 

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Discussion Starter · #3 · (Edited)
These old magazine print Ads provide even more evidence that the "Classic" Dodge Dart's were (first & foremost) marketed as an "Economy / Compact Car" (vice a "Muscle Car"):

 

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Discussion Starter · #4 ·
Just a BUMP of an old thread ... for Text Font Mode of transport Automotive lighting Graphics
members that still think the Dodge DARTs of the '60s & '70s were considered "Muscle Cars" vice "Economy Cars".
 

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My 2nd car was a '70 Dart Swinger two door with the 198 slant six and auto trans. I was 23, it was my 1st Mopar and I have been Mopar ever since. I drove away from the dealer for $2500 for a brand new car, so yes it was an economy car.
 
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